Summary: At Electronic Arts, I was tasked with launching EA’s first new IP in over a decade: ANTHEM. As the Global Lead, Marketing, I currently oversee social, editorial, web, and in-game strategy and content.
WEB I manage the anthemgame.com website.
Unveiling javelin gear and abilities using gameplay, icons, 3D models, and the optimized 3-up formation.
IN-GAME I work with studio to plan and create content for the first two in-game tiles of the Newsfeed.
During Anthem VIP Demo we greeted players with tips and tricks as well as a demo overview.
EDITORIAL I run the Anthem Newsroom and provide strategic and creative direction as well as final edits for all official Anthem blogs and copy (e.g email).
View Anthem News here.
The “Combat” blog was part of our PAX West push (13 blogs in 13 languages in one day) — I really like the combination of text and visuals.
SOCIAL I oversee the official Anthem global social channels as well as all territory channels. This includes channel strategy, social copy, and social video.
During livestreams we run a real-time newsroom to cut down content and push it out as soon as the stream ends.
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